Saturday 22 March 2014

Of course creative copy sells. In this case it sold the copywriter.

The year is 1934, and Robert Pirosh is a bright young American kid working in New York as an advertising copywriter. Like so many young men at the time, Pirosh likes to dream. He likes to see himself writing not for dreary household names, but for the stars of the silver screen. But unlike so many American dreamers, his dreams get the better of him, and before he has time to think things through thoroughly, he quits his well paid job on Madison Avenue, and heads for the Hollywood Hills with his typewriter.

Once there, he compiles a list of as many directors, producers and studio executives he can muster and impulsively bashes out a letter. But this is no ordinary letter. This is a letter concocted by a creative mind - one free from the shackles imposed by conservative clients and cautious account executives. It reads as follows:

Dear Sir,

I like words. I like fat buttery words, such as ooze, glutinous, toady. I like solemn, angular, creaky words, such as straitlaced, cantankerous, pecunious, valedictory. I like spurious, black-is-white words, such as mortician, liquidate, tonsorial, demi-monde. I like suave "v" words, such as Svengali, svelte, bravura, verve. I like crunchy, brittle, crackly words, such as splinter, grapple, jostle, crusty. I like sullen, crabbed, scowling words, such as skulk, glower, scabby, churl. I like Oh-Heavens, my-gracious, land's-sake words, such as tricksy, tucker, genteel, horrid. I like elegant, flowery words, such as estivate, peregrinate, elysium, halcyon. I like wormy, squirmy, mealy words, such as crawl, blubber, squeal, drip. I like sniggly, chuckling words, such as cowlick, gurgle, bubble and burp.

I like the word screenwriter better than copywriter, so I decided to quit my job in a New York advertising agency and try my luck in Hollywood, but before taking the plunge I went to Europe for a year of study, contemplation and horsing around.

I have just returned and I still like words. May I have a few with you?

Robert Pirosh

The letter secures him three interviews and a subsequent job offer from MGM. Within a year, Pirosh finds himself writing for the Marx Brothers. He co-writes both 'A Day at the Races' and 'a Night at the Opera'. And by 1941 his place as a Hollywood screenwriter is very firmly established, but also very abruptly interrupted by war, in which Pirosh sees active service as a Master Sergeant with the 320th Regiment, 35th Infantry Division in the Ardennes and Rhineland campaigns. In fact, during the Battle of Ardennes, he leads a patrol into Bastogne to support the surrounded American forces there.

After the war, he puts his extraordinary wartime experiences to good use by writing the screenplay for 'Battleground', a film based entirely on the Battle of Ardennes.  The film is hugely successful and picks up two Oscars for Best Screenplay and Best Cinematography. He then goes on to win the Golden Globe and the Writers Guild of America awards. And in 1951 he is nominated for another Oscar for his screenplay 'Go for Broke' which he also directed.

It's an astonishing achievement that might never have come to fruition had Pirosh not been so impulsive and bashed out those 189 glorious words on his typewriter.

Alex Pearl is author of Sleeping with the Blackbirds 


Saturday 18 January 2014

There's nowt so queer as folk

I suppose, if pressed, we could all recall eccentric characters from our past; the kind of characters who'd happily populate the pages of a colourful novel. This country, after all, has something of a reputation for producing them. Writers like Alan Bennett (not a stranger to the odd English eccentricity himself) has something of a penchant for them (think The Lady in the Van and The Madness of King George).

A very good place to encounter such Great British eccentrics is, I find, the London Underground or the Electric Sewer, as I prefer to call it. On one memorable occasion many years ago while travelling to school on the Northern line I shall never forget the sight of a large, well dressed, middle aged lady clobbering the man sitting next to her with her handbag. A couple of years later while returning from school on the Central line I can recall a young man in sunglasses addressing the entire carriage, which was full to the gills. "Stop thinking about me," he demanded rather threateningly. "Stop it," he continued, "I know you're all doing it. Stop it now!" The English reaction to this hugely embarrassing situation was typical. Newspapers were unfurled and their owners were immediately shielded from this embarrassment by a wall of newsprint until, like a bad smell, it had dispersed. More recently and perhaps alarmingly, a very smart gentleman with a leather attache case sat next to me and immediately struck up a very peculiar line of conversation. "You look like a very good listener," was his opening line, to which I smiled nervously. I then began to hear all about his extraordinary ability to design motor cars through some form of telepathic gift that he had possessed since birth. "I can tell you're the listening sort," he said. "Most people would have told me to fuck off by now." It could almost have been Peter Cook. But sadly, it wasn't, and I don't think he was playing for laughs. It's probably the only time I've got off a train before my stop, just to get away from a fellow passenger.

But perhaps the strangest person I've ever come across for rather different reasons was a lady my mother used to know. Her name was Cynthia and she was widely acknowledged by those who knew her as being profoundly psychic. I only met her briefly on a handful of occasions, but I have to say that there was something quite unnerving about this gaunt looking woman with remarkably thick glasses; something you couldn't really put your finger on. When it comes to the murky world of psychic phenomena, I'm something of a cynic, but this woman would blurt out stuff that was plain spooky. On one occasion shortly after my grandmother died my mother and her sister visited her for tea, and over tea and biscuits, this woman began talking about my late grandmother. "She's here now," she said and began to give very specific instructions over items in my late grandmother's house that were not cited in her will. My mother and sister were utterly dumbfounded, as every single item named and described by Cynthia (and there were quite a few) actually existed in my grandmother's living room. And let me assure you here that my grandmother had never so much as met Cynthia.

Some months later, my mother being inquisitive went to visit Cynthia again for tea - this time taking with her a sealed envelope containing an old sepia photograph of her mother's brother. Nonchalantly, she presented it to Cynthia and asked her if she had anything she could tell her about the contents of the envelope. Cynthia took it in her hand, didn't even look at it, and then returned it. "All I can tell you my dear is that his name is Solomon, and it's terribly sad." The photograph was indeed a portrait of Solomon Barzinsky who had, like so many of his generation, joined the army to fight in the First World War and had been killed by a sniper in 1918. He was no more than 18 years of age, and yes, it was terribly sad.

In retrospect, had it been me, I'm sure I'd have felt a great deal more comfortable sitting next to some nutter on the London Underground who claimed to design cars telepathically, than being completely spooked by this kind of stuff.

Alex Pearl is author of Sleeping with the Blackbirds